Why Reform Will Fail If It Clings to Non-Libertarian Values and Zia Yusuf’s Influence
Reform UK was built on the back of British disillusionment—with bureaucracy, with EU overreach, and with a political class that seems more obsessed with appearances than results. But in its attempt to expand appeal, Reform risks becoming yet another confused, culturally incoherent party.
The root of this danger lies in its departure from classical libertarian values—and most visibly, in its entanglement with Zia Yusuf.
This piece outlines why non-libertarian, technocratic motives are fundamentally at odds with the interests of the British public, and how Yusuf’s continued influence risks destroying Reform UK from within.
I. Libertarianism: The Core Reform Promise
Reform’s appeal always stemmed from something simple: freedom from overreach. Freedom from:
• Surveillance
• Excessive taxation
• Bureaucratic red tape
• Cultural censorship
• Medical and psychological coercion
These are classic libertarian concerns—ones that resonate deeply with millions of ordinary people who feel stifled, gaslit, and overgoverned.
Libertarianism, especially of the “minarchist” kind, focuses on personal responsibility, low government interference, and the right to privacy.
In the UK, these values are not just ideological—they are historically British. Magna Carta. Common law. The right to say “sod off” to the state.
II. What Happens When You Abandon That?
When a party starts to entertain authoritarianism masked as efficiency, it loses both its roots and its soul.
Reform’s embrace of internal policing—evident in Zia Yusuf’s Department of Government Efficiency (DOGE)—smacks of corporate technocracy, not grassroots liberty.
Even if well-intentioned, it has all the hallmarks of:
• Data overreach (potential GDPR violations)
• Unelected oversight
• Top-down managerialism
• Centralised, opaque operations
That’s not “reform.” That’s just a shinier, tighter version of what we already have.
III. Zia Yusuf: A Case Study in Contradiction
Zia Yusuf may be smart, but he is not libertarian.
His background is in data, finance, and technocratic “solutions.”
He reportedly became Reform’s biggest donor and briefly its chairman—not because of deep ideological belief, but because he saw it as a “patriotic duty.” That’s fine rhetoric.
But leadership isn’t about money or sentiment. It’s about alignment.
Yusuf’s DOGE task force now audits local councils using a Silicon Valley-esque “efficiency model.” But this approach—centralised, audit-driven, focused on optics—reeks of Blairite logic.
See my article on Blairs' legacy on Medium. "Labour Allergic To Thought"
It’s managerial, not moral. Reform should be asking: Is this man really fighting for liberty—or just repackaging authority under a new (or very ancient) brand?
IV. Why This Alienates Reform’s Base
The British people aren’t asking for more apps and efficiency teams. They want:
• The freedom to refuse untested medications
• The right to challenge psychological or social diagnoses
• Free speech, even when offensive
• Local decision-making, not distant executive panels
Yusuf’s continued presence and influence signal the opposite. And the public notices. Reform risks alienating:
• Libertarian conservatives
• Free speech advocates
• Vaccine freedom campaigners
• Disillusioned centrists who fled Labour or Tory betrayals
V. Reform’s Existential Fork in the Road
If Reform wants to survive—let alone succeed—it must:
• Return to a clear libertarian identity.
• Purge technocratic, globalist-aligned influence.
• Focus on agency, autonomy, and minimal government—not metrics, dashboards, or press stunts.
If not, it will become a hollow echo of the parties it once opposed. That includes losing people like me—voters who were all in, until the mask slipped.
Read
• Classic libertarian values (Mises Institute): https://mises.org/library/libertarian-manifesto
Final Word
Libertarianism is not about efficiency. It’s about dignity. It’s about saying no—to forced ideology, to surveillance, and to the soft authoritarianism that now wears a Reform rosette.
Zia Yusuf may be useful in business—but he is not the man to lead a liberty movement.
If Reform won’t see that, the people will.
liz lucy robillard